Granted that this information is a bit dated, but it is important. I couldn't help writing about it, and I think it got triggered by the previous post on Green & Black's, and recent news that Comedy Central is also going the same way.
Every now and then an established brand decides that its time for a makeover. Visually speaking of course. Internal makeovers I cannot attest to, coz I have worked at but a small percentage of existing companies.
I take three logos today that have been through the makeover process and ask you what you think. Tell me which one you prefer, the old or the new, and why. Even if you know the history of what actually happened with the brand, ignore it for now. Speak your mind please, you are one of the consumers.
Gap: Old (Left), New (Right)
Tropicana: Old (left), New (right)
Comedy Central: Old (Left) New (Right)
What's the verdict?
Pic Sources: Websites of each of the brand respectively, Gap, Tropicana and Comedy Central.
Today I'm humming: Blessed by Brett Dennen